PT Journal
AU KNYCH, A
TI EDUCATIONAL INFLUENCE OF THE TV COMMERCIAL
SO Trends in education
PY 2012
BP 130
EP 133
VL 5
IS 1
DE education; commercial; TV commercial; educational influence of TV commercial.
AB The main aim of the TV commercial is to arouse a desire for owning an advertised item. Apart from that the TV commercial mould certain attitudes among children and teenagers. Research shows that TV commercial influences moulding of consumerist attitude among children. Values present in commercials are mainly egoistic and hedonistic values.
ER