PT Journal AU ALCNAUER, J TI COMMUNICATION FOR THE 21ST CENTURY: BLOGS AND SOCIAL NETWORKS SO Trends in education PY 2010 BP 306 EP 309 VL 3 IS 1 DE Blog; Social Networks; EIZ. AB The paper presents new directions in communication in the 21st century and their influence on the public opinion. Also it presents a survey of students´ opinions and the change in the attitude of companies in the formation of public relations. It suggests a possibility of conducting independent research into the blog efficiency using the EIZ method in school practice. ER